Lean Into The Wind...

As we travel through South Dakota and take in the sights and rich history of the homesteaders that settled in this vast part of our country, we are reminded of a phrase by Jack Kornfield, “Do not be afraid to face your difficulty. Turn toward it. Lean into the wind. Hold your ground.” 

A Badlands jaywalker always has the right of way - especially when they weigh in at over 2,000 lbs.

After leaving Dubuque Iowa we made our way across the southern border of Minnesota (an uneventful flatlander terrain filled with farms stretching as far as the eye could focus) toward Sioux Falls.  Based on advice from the couple we were going to be housesitting for in Rapid City, we made the decision to stop and visit The Falls.  We were so grateful for the suggestion! The expansive and terraced waterfalls are a sight be seen and heard.  The roaring waters had a captivating and calming effect and we paused numerous times along the adjacent walkways to take in the vibe and relax on one of the many benches. When you're in the area, don't miss experiencing this gem.

From there we made our way across South Dakoda via Route 44, which runs parallel to Interstate 90 but is far more scenic - particularly at the junction of the Missouri River.  South Dakoda is also interesting from an historic perspective because much of the land is divided by a matrix of 1 mile squared roadways which followed the original Homestead Act going back to 1860 (resembling a large flat pan of cut brownies on a Google Map!).

The next day we traveled through the Badlands National Park. We started out at the Visitor's Center which was filled with helpful information. Even better, we got to meet an employee who loves the park, calling it magical. Chase, the visitor guide, seemed to know all the ins and outs of this unusual park and clearly loves it and the work he does. That was  a treat to experience.  As for the park, it was truly awe inspiring in it's grandeur with such unique geological formations, it felt as if we were viewing the landscape of a distant planet. 

One of our treasured "new memories" from the Badlands was having lunch in a section of the park designated for picnics with covered tables, nestled around an eroded bluff - we had a Bison maitre d' (photo above) who pointed us toward our spot.  Even a Michelin rated restaurant would have a hard time matching the unique setting and vibe of this magical (you were right Chase!) place. 

In contrast (going from nature to kitsch), but equally unique, was our visit to Wall Drug (read our review under the Finest Finds tab) just north of the Badlands off Route 90.  Founded in 1931 by Ted and Dorothy Hustead during the Depression, the couple's fortitude and adaptability is a clear example of "leaning in the wind" (and easily could make for a Harvard Business Review case study). The town of only 326 people, was bypassed by travelers seeking opportunities in other areas of the country.  The story goes that Dorothy woke from a nap one afternoon because of the highway traffic and had a eureka moment, relating her idea to Ted as follows; 'Well, now what is it that those travelers really want after driving across that hot prairie? They're thirsty. They want water. Ice cold water! Now we've got plenty of ice and water. Why don't we put up signs on the highway telling people to come here for free ice water? Listen, I even made up a few lines for the sign: "Get a soda . . . Get a root beer . . . turn next corner . . . Just as near . . . To Highway 16 & 14. . . Free Ice Water. . . Wall Drug.'

Dorothy & Ted Hustead (circa 1930s)

The strategy was marketing genius and yielded nearly instantaneous results. The idea became legend and grew rapidly - today Wall Drug attracts over 2 million visitors annually to their sprawling city block of stores, dining, and activities - and you can still get a cup of free water (along with a 5 cent cup of coffee)! And, it's still run by the Hustead family 90 years later... Leaning Into The Wind...